The Presidential Council on Nation Branding (PCNB) was established on January 22, 2009 to enhance Korea's national status and prestige in the international community by implementing systematic and comprehensive strategies.
Just as a corporate brand influences a product's value, so a national brand has a great impact on the evaluation of its citizens, companies and products. The PCNB was launched to raise awareness of the Korean brand among people all over the world.
Although Korea has actively participated in a wide range of global activities, and will be hosting the G20 summit in 2010, there are many who are still unfamiliar with Korea as a nation.
The most important mission of the PCNB is to inform the world about Korea. The PCNB is dedicated to promoting Korea's image as a country that contributes to international society, a country that produces world-class products and services, and a country that respects other cultures.
Our Vision:
To create a caring nation loved by all
Our Strategy:
- 1. To play the role of a governmental control tower for nation branding based on a master plan designed to raise
the nation's international standing.
- 2. To pursue differentiated branding strategies according to the awareness of Korea by continent/country as part
of a plan to achieve systematic management of the national reputation.
- 3. To reflect public opinion in government policies by gathering feedback from citizens and foreigners imbued
with a love of Korea and all things Korean.